Last week I had the opportunity to attend my first Master Tread Trainer course. As Tread Lightly!’s Marketing and Communications specialist I rarely get to be at the front lines of the 
organization. Our Education and Stewardship team are the faces of Tread Lightly!. They get to talk to people and I get to tell their story.
Going to the course was a nice way to put me in their shoes for a moment. Our class consisted mostly of people who work in the land management field—Forest Service, BLM, you name it. Everyone had a great base understanding of the current issues they have to overcome because they live in those environments every day.
Overall, I took away how to speak to people. Most importantly, I had a chance to get to know some of the people who are really putting themselves out there to keep lands and waterways healthy, clean and open for the public. These are the same people who often receive a lot of misplaced blame when areas do shut down.
I hope everyone in attendance took something away from that course. Some learned what Tread Lightly! is, some learned a new approach to talking to people and many of us learned that teaching people to value the land is critical to keeping it open.
I would definitely recommend you find a Tread Trainer in your area and find out more information.
–Jerrica Archibald
Tread Lightly! Marketing and Communications Specialist
treadlightlyoutdoors 